Friday, June 28, 2013

Is It Wrong to Skip the Commercials?

Is it ethical to DVR a TV show and then fast-forward through all the commercials while watching it? G.G., LOS ANGELES

Dumb question, but it does remind me of a theory I think we should be thinking about: that advertising should never be in our faces, and ESPECIALLY TV advertising, which I will assume you know what I'm talking about without further description.

How should advertising work? I think it should all be in a giant database that we can query when we want to research or buy something. Yes, that would turn in-our-face advertising inside out. Good.


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